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A/B Testing: Not available anymore?

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Posted on by alemieux69

In the Outbound Marketing module, it seems that the options for A/B testing in email is gone. I read another post here that mentions switching back to the Old Look to recover that option, but it's not there anymore. Can someone point me in the right direction? If it's been removed, is there a reason why?

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Fiona_Tiernan 384 Super User 2025 Season 1 on at

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A/B Testing: Not available anymore?

Good morning,

I have just checked the Outbound area in my environment and can still see the A/B testing option on a newly created email record:

If you do not see this option, I would advise opening a ticket with Microsoft so they can investigate further.

If this answer was helpful, please consider marking it as verified. Any questions please let me know and I will try my best to answer them.

Kind regards,
Fiona
alemieux69 2 on at

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A/B Testing: Not available anymore?

Cui Hao, thanks for your response. Neither of those screenshots look familiar to me, nor do I see them in the current UI. Maybe an admin accidentally turned the option off on the backend, I'm not sure. But what was there is no longer.
Cui Hao on at

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A/B Testing: Not available anymore?

Hi,

Since I am in a trial environment there is no outbound module only the real time module, but the entity for the outbound module exists, and when I look at the Marketing email Form in this Customer Insights-Journey app, the A/B Test exists.

I tried again to find the A/B Test control in this Form to do some testing, but it is not found.

So, I suggest you follow the steps below to create a ticket and get further help from the product team.
Get Help + Support - Dynamics | Microsoft Docs

Best regards,
Cui Hao